Social media marketing is the process of marketing through social media sites. By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing. Fortunately, these people self-identify themselves by the searches they make on Google, Bing and other search engines. If your site appears on the first page of the results they receive, you will get a high number of visitors who want and need what you sell.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.