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Social media marketing has emerged in recent years as a popular way for independent businesses to promote themselves without the need to spend a lot of money. Unlike traditional marketing methods, social media marketing is less about selling and more about building relationships with customers so that they’ll be more willing to deal with you. These relationships are particularly important for small businesses since winning the trust of leads is vital to converting them to customers.

Social media marketing is the process of marketing through social media sites. By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing. Fortunately, these people self-identify themselves by the searches they make on Google, Bing and other search engines. If your site appears on the first page of the results they receive, you will get a high number of visitors who want and need what you sell.

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.[citation needed] Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.