Search Engine Optimization (SEO) is a sure way to get the top ranking in search engines. And, by attaining this position, the website attracts traffic, sales, leads and prospects, and an overall prestige. SEO is a tough job that needs constant attention and maintenance. When you don’t have enough time or resources to do the optimization task, you can delegate the work to an SEO expert firm. This transfer of SEO work to an outside company is known as SEO outsourcing. While some businesses and individuals have placed a lot of stock in advancing their social media reach and improving their social networking, other businesses have remained reticent about investing. Some businesses find it difficult to be able to measure the effectiveness of social media marketing and, therefore, find it equally difficult to warrant pumping money into developing a social media campaign. SEO outsourcing company involves both hard work and smart work. With the growing consumer demand for such services, the number of SEO providers is also increasing and there is a need to stay competitive without affecting quality. The answer to this is not an invention; it only requires adoption, adopting the same outsourcing trend of the IT industry.