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When we are talking about social media marketing first the meaning of social media should be very clear. Social media is an instrument of communication through which all the social things are discussed. Media is a way of communication and the social media is a medium of communication for all the social related things.  Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. 

For instance, Twitter is a social site designed to let people share short messages or “updates” with others and you can share your views or can have a debate and put your point of view in front of others, whereas Face book is in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities Face book connects people who know each other and also helps people to make new friends and have fun with them it is a great web site to interact with new people and reconnect with the old once. Thus social media marketing should be done so that more and more people can know about it and access it.